The key question for retailers considering providing same day delivery is, not just “Can I do it?”, but rather “Should I do it?”. Over the years, retailers have struggled with providing the right shipping and delivery options best suited for their business and industries. They have been squeezed between consumer demand for “free” shipping and “fast” delivery. There are three strategic considerations that retailers need to think through regarding delivery: Consumer needs and wants, economic feasibility, and business benefits & advantages.
In today’s crazy busy world, time is always the limiting factor for customers getting more done or enjoying the day with their family. People don’t want to take the time to “pick up” anything because so much can be delivered by Amazon, Walmart, and other big retailers. 3 years ago, 2-day delivery was a luxury and today is the industry standard. And now Amazon Prime Now is beginning to push the envelope for retailers once again. Same-day delivery is quickly becoming the choice for the busy, “need it now” society that is unfolding among us.
Same-day Delivery is quickly becoming the standard for delivery, just like second-day is today. Amazon made second-day delivery the industry standard and it’s putting the pressure on retailers to follow suit. In recent studies, one-third of consumers indicated feeling “frustrated” when a company doesn’t offer same day delivery. 74% of US Consumers say it made them more likely to purchase from a retailer again if they offer same-day delivery. So is your business ready to provide same-day delivery?
With the onset of the COVID-19 pandemic, delivery of all kinds of goods has been on the rise. This includes the delivery of alcohol as it gets legalized by many states including the state of Georgia. Just recently in August, the state of Georgia passes House Bill 879 which allows for alcohol retailers and third-party delivery services to make alcohol delivery to consumers.